The Children's Menu

Have you ever noticed the children's menu at restaurants? I don't mean just seeing it and noticing it, but I mean REALLY looking at it. The way that it grabs and holds the attention of children ranging from ages as young as 2 to as old as 14. First, there's the pop of color that quite often, the adult menus lack. Then, there's all of the games that it has. They may be small and quite honestly pathetic, but they can still seem to hold the attention of children for longer than one might think. Finally, there's the strange names that the restaurant gives the food to try and make the menu even MORE directed towards young kids, because I guess it wasn't already that way to begin with. For example, why can't they just call "sliders" "small burgers"? Because that would take all of the fun out of it all, that's why.